Forbes Communications Council: 12 Expert-Backed Tips For Building A Community Around A B2B Brand

In B2B, community isn’t a buzzword—it’s a growth strategy.

While B2C communities often rally around lifestyle and identity, B2B communities thrive when they deliver something even more powerful: real value, peer connection, and professional growth.

In my latest Forbes article, I joined 11 other marketing leaders to share ideas for building meaningful communities around B2B brands. These aren’t surface-level tactics—they’re real strategies that drive retention, elevate your brand, and deepen customer loyalty.

My take? Celebrate your customers publicly.

At Grounded Growth Studio, I’ve seen how recognition unlocks connection. When brands spotlight customer success—through awards programs, recognition series, or PR-worthy wins—they make their audience the hero. It’s a powerful way to build community while reinforcing what your brand enables.

Other expert insights in the article include:

• Starting employee advocacy programs to fuel credibility

• Launching peer councils or curated roundtables

• Creating content hubs focused on industry-specific value

• Connecting buyers through shared goals, not just shared products

Read the full article:
12 Expert-Backed Tips for Building a Community Around a B2B Brand – Forbes

Because in B2B, your customers don’t just want to be seen—they want to grow alongside you.