Forbes Communications Council: 12 Internal Comms KPIs That Actually Drive Improvement

Internal communication is often treated like a “soft” function, but the truth is, it is measurable.

Too often, leaders rely on broad engagement scores or open rates as a proxy for effectiveness. Those numbers can be helpful, but on their own, they do not reveal whether employees are truly informed, aligned, or equipped to act.

That is why I was excited to contribute to this Forbes feature, where I joined 11 other communications leaders to highlight the KPIs that matter most when measuring internal comms. The article, “12 Internal Comms KPIs That Actually Drive Improvement,” points to practical ways to track not just activity, but impact.

Here is what I shared:

Measure message comprehension, not just delivery.
A message sent is not a message received. Tracking comprehension—through short surveys, knowledge checks, or even team feedback loops—helps leaders understand if employees truly absorbed the information. It is a small shift that provides a much clearer view of whether communications are landing as intended.

Why this matters to me:
I believe internal comms is the operating rhythm of an organization. It is not about flooding inboxes. It is about ensuring people know what matters, why it matters, and what they need to do next.

At Grounded Growth Studio, I work with early- and growth-stage companies to build marketing systems that accelerate growth. But again and again, I see those systems slow down if internal communication is unclear. Measurement is the feedback loop that keeps the rhythm strong. Without it:

→ Priorities get blurred.
→ Execution lags.
→ Culture erodes under the weight of confusion.

When internal comms is measured with intention, leaders gain a real picture of whether their teams are aligned and ready to deliver.

This Forbes piece is a strong roundup of KPIs that go deeper than surface-level metrics, with insights from 11 other experts on how to measure what really matters.

The takeaway:
You cannot improve what you do not measure. And in internal comms, the right KPIs make the difference between checking the box and building clarity that drives results.

Read the full article here: Forbes Communications Council: 12 Internal Comms KPIs That Actually Drive Improvement

Want help setting up comms rhythms that are intentional, measurable, and built to support your stage of growth? Let’s talk.