Forbes Communications Council: 17 Methods To Balance Personal Authenticity With Corporate Positioning

Authenticity is one of the most overused words in leadership—but when it’s real, people can feel it.

That’s the theme of my latest Forbes feature, “17 Methods To Balance Personal Authenticity With Corporate Positioning,” where I joined other communications leaders to discuss how executives can share their true voice while still representing their organizations with clarity and credibility.

Here’s what I contributed:

Share a clear point of view and real audience challenges.
Resonance comes from clarity plus humanity. Leaders who share a clear point of view while acknowledging the real challenges their audiences face earn trust. The balance lies in aligning personal authenticity with company values; when both voices reinforce each other, the message feels credible and consistent.

Why this matters to me:
At Grounded Growth Studio, I work with founders and growth leaders who want to show up authentically but struggle to connect that voice to their brand. The key isn’t to over-engineer your tone—it’s to define what you truly stand for and build from there. When your leadership message and your company mission move in the same direction, everything clicks.

Because your audience isn’t looking for perfection—they’re looking for someone who gets it, speaks their language, and means what they say.

This Forbes piece captures that intersection beautifully, and I’m honored to share my perspective among such thoughtful voices.

The takeaway:
Authenticity isn’t about being unfiltered. It’s about being aligned. When your truth and your company’s purpose meet, your message resonates—and your leadership becomes magnetic.