Forbes Communications Council: 17 Ways AI Is Shaping The PR Industry Of Tomorrow

As someone who started in PR and advertising before moving deep into marketing strategy, I’ve seen firsthand how fast the field is evolving. And with AI moving into nearly every corner of communications—from media monitoring to crisis response—the pace isn’t slowing down.

In my latest Forbes feature, I joined 16 other communications leaders to share how AI is shaping the future of public relations. The full piece, 17 Ways AI Is Shaping The PR Industry Of Tomorrow, explores the role of automation, ethics, and what still needs a human touch.

My perspective?
AI is changing how fast we monitor, respond, and adapt. But it’s also raising the bar.

At Grounded Growth Studio, I see this every day:

AI can speed up media monitoring and sentiment analysis, giving teams real-time insight into how their brand is being perceived.
That’s a win—if you pair it with thoughtful oversight and strong messaging fundamentals.

Because faster tools still require smarter strategy.
And in PR, tone still matters. Judgment still matters. People still matter.

Other smart insights in the Forbes panel include:
• Using AI to spot early narrative shifts before they go viral
• Leveraging sentiment analysis to stay ahead of brand perception issues
• Automating the basics to free up time for deeper strategy
• Reframing AI as a co-pilot, not a replacement for creativity

You can read the full article here:
17 Ways AI Is Shaping The PR Industry Of Tomorrow

The bottom line:
AI is here, and it’s powerful. But using it well means staying anchored in what makes PR actually work—clarity, context, and human connection.