Forbes Communications Council: 19 Key Decision-Making Questions Every Internal Comms Leader Should Ask

Every internal comms decision has the power to shape your culture.

From launching a new initiative to sending out a quick update, how and what you communicate internally impacts employee trust, engagement, and momentum. That’s why the best comms leaders don’t just ask what needs to be shared—they ask why, how, and to whom.

In my latest piece for Forbes Communications Council, I join 18 other comms leaders to share the key questions we ask before taking action. My contribution? A deceptively simple one: What’s the next best step?

This question helps cut through complexity, clarify priorities, and ensure each move is aligned with broader goals. In a growing business, strategy means little without focused action—and “what’s next?” is often the most important thing to get right.

Other questions covered in the article include:

• How will employees receive this message?

• Does this support our culture and values?

• What’s the benefit to our stakeholders?

Read the full article:
19 Questions Internal Communications Leaders Should Ask Before Making A Decision – Forbes

Let’s keep raising the bar on internal communications—by treating it as a strategic function that fuels clarity, alignment, and trust from the inside out.