Forbes Communications Council: 20 Ways To Combat Misinformation Amid More And More Synthetic Media

Truth has never been harder to protect. Between deepfakes, synthetic media, and AI-generated everything, brands are navigating a landscape where misinformation can spread faster than the facts themselves.

That’s the focus of my latest feature in Forbes Communications Council, “20 Ways To Combat Misinformation Amid More And More Synthetic Media,” where I joined other communication leaders to share how brands can stay credible in a world where reality is increasingly negotiable.

Here’s what I contributed:

Be transparent about your AI usage.

When brands label AI-generated content and clarify where and how automation shows up in their work, they create a foundation of trust. Transparency signals confidence. It shows you are willing to reveal your process, not just the polished output. In an environment where misinformation thrives in the shadows, openness becomes a strategic advantage.

Why this matters to me:

At Grounded Growth Studio, I help early and growth-stage companies build marketing systems rooted in clarity. Clarity protects trust. And trust protects revenue. As AI becomes more deeply embedded in how brands operate, transparency is quickly becoming the new baseline for responsible marketing. It is how brands reduce confusion, avoid unintended misrepresentation, and set ethical standards that strengthen customer relationships over time.

This Forbes piece captures that shift. It underscores the responsibility brands now carry to communicate not just what they say, but how their content is made. In a synthetic media era, accountability is a differentiator.

The takeaway:

Transparency is a trust multiplier. The more open a brand is about its process, the harder it becomes for misinformation to distort its reality.