Forbes Communications Council: How To Streamline Comms And Craft Better Internal Content: 20 AI Tips
Internal comms is often the quiet engine of a healthy organization—but it rarely gets the time, tools, or headcount it deserves. In departments like HR or ops, where writing might not be a core skill, that challenge only grows.
That’s where AI is shifting the game.
In my latest Forbes feature, I joined 19 other communications leaders to share tactical, creative ways teams are using AI to elevate internal messaging. The article, “How To Streamline Comms And Craft Better Internal Content: 20 AI Tips,” is full of quick wins for anyone trying to engage internal stakeholders without burning out their bandwidth.
Here’s what I shared:
Personalize follow-up messages.
AI can personalize follow-ups—like flagging who hasn’t read a message—and help teams craft clearer, more engaging content. That’s especially valuable when internal comms lives in HR or ops, where writing may not be a core skill. Used well, AI boosts both efficiency and impact.
Why this matters to me:
I’ve always believed internal comms is the heartbeat of a company’s operating rhythm. When it’s done well, people move in sync. Priorities feel clear. Energy gets focused in the right direction.
But when it’s inconsistent, unclear, or deprioritized, the cracks show up everywhere—missed deadlines, misalignment, burnout, churn. You can’t build external momentum if your internal culture is confused or disengaged.
Internal comms isn’t just an HR function. It’s a leadership tool. And I’m a firm believer that it deserves the same creativity, intention, and resourcing we give to brand and demand gen.
At Grounded Growth Studio, I help companies build smart, scrappy marketing systems—but more often than not, those systems break if internal messaging doesn’t hold up. Because how your team talks to itself shapes how you show up to your customers.
→ Internal doesn’t mean low priority.
→ Good content isn’t just for prospects.
→ And AI isn’t a shortcut—it’s a support system when used with clarity and care.
Whether you’re reworking onboarding flows, sending company updates, or running point on change communications, this Forbes piece is worth a read. It’s packed with ideas you can plug in today to save time and communicate with more intention.
The takeaway:
AI won’t replace your voice. But it can clear the clutter, so your message lands.
Want help building a more intentional comms rhythm that supports your stage of growth? Let’s talk.
