Forbes Communications Council: The Collapse Of The Marketing Leader: Why 'Head Of Marketing' Roles Are Setting Talent Up To Fail And How To Fix It
We’re not short on marketing talent.
We’re short on the structures that allow that talent to thrive.
Over the past few years, I’ve seen too many smart, capable marketers step into senior roles only to burn out—or quietly opt out. Not because they lacked skill or drive, but because they were handed a title without the support, clarity, or authority to succeed.
I’ve lived it myself. And now, through Grounded Growth Studio, I work with founders who want to break that cycle and build something better.
In my latest article for Forbes, I unpack what’s really going wrong with modern marketing leadership—and how we fix it. From performance marketing’s influence on role design, to the pressure of revenue ownership without control, to the blurred lines between strategy and execution, this piece is a look at the bigger picture.
It covers:
Why “Head of Marketing” roles have become overloaded by default
What true marketing leadership should look like—and what’s getting in the way
Five shifts founders and execs can make to build roles that work (and last)
This isn’t a critique. It’s a call to be more intentional about how we define leadership, structure support, and set people up to grow.
Read the full article here:
If you’re hiring for a marketing leader or trying to get more traction with the one you’ve got, I hope this article helps. And if you’re ready to approach marketing differently, I’d love to support you.
