The Marketing Task You Keep Pushing to “Next Week”
What’s the one marketing thing that keeps slipping to the bottom of your to-do list?
You know what I’m talking about—the project that lives rent-free in your brain. It pops up during your commute, in the shower, or as you're trying to fall asleep. You know it needs to get done. You know it would make a difference. But somehow... it always gets pushed to “next week.”
For some, it’s rewriting messaging that no longer reflects who you are as a brand.
For others, it’s creating content for a specific vertical you’ve been trying to break into for months.
Maybe it’s digging into performance metrics to figure out why leads are stalling—or revamping nurture emails that haven’t been touched since 2022.
And if you’re honest with yourself, it’s probably not that you don’t have the time. It’s that marketing is hard when you’re in it every single day.
You’re juggling deadlines, team check-ins, internal requests, and the never-ending pressure to show ROI. That’s a lot to carry. And when you’re that deep in the weeds, it’s almost impossible to zoom out, rethink what’s working, and tackle the projects that feel big and strategic—but also kind of messy.
Sound familiar? You’re not alone.
Here’s what I’ve learned from working with B2B tech marketers who are deep in the grind:
The thing that keeps getting delayed is often the most important thing. It’s the foundational work that drives clarity, momentum, and growth. But it gets buried under all the urgent-but-not-strategic demands that fill your calendar.
That’s why having a partner who can help you step back, sort through the noise, and actually get things done can be a game-changer.
At Grounded Growth Studio, I help B2B tech teams:
Refresh messaging to reflect who they are today—not who they were two years ago
Map out vertical-specific content and campaigns that speak directly to the right buyers
Audit what’s working (and what’s not) across the funnel to identify where leads stall
Translate data into clear, confident decisions
Bring long-postponed projects to the finish line
The bottom line? You don’t need to tackle it all at once. You just need to start.
That “next week” task? It might be the thing that unlocks your next win.
So, let’s talk.
What’s been sitting on your list for far too long? Send me a message—or drop it in the comments. I might have a few ideas to help you finally check it off.
