True or False: What Actually Works on LinkedIn in 2025 (for B2B Founders Trying to Build Real Reach)

If it feels like LinkedIn’s algorithm is changing constantly, you’re not imagining it.

Over the past year, organic reach has become less predictable. Engagement patterns shift week to week. And advice on what works often feels contradictory.

If you're a B2B founder using LinkedIn for thought leadership, it’s easy to feel like you’re chasing invisible rules. This post breaks down what’s currently effective and what to avoid, using a simple true-or-false format.

True or False: You need to post every day to grow.

False.
Consistency matters more than daily frequency. For most B2B leaders, two to three posts per week is enough to build momentum. Focus on delivering value rather than filling space.

True or False: Text-only posts get the most reach.

Mostly true.
Text-only posts often perform well because they keep users on the platform. But format isn't everything. The clarity, originality, and usefulness of your message still determine whether your post connects.

True or False: Including a link in your post hurts reach.

True.
LinkedIn deprioritizes outbound links, especially if the post uses the word “link.” To work around this, place the URL in the first comment, use a neutral placeholder, or wait 30 to 60 minutes before editing it into your post.
Source: Justin Welsh / Taplio Algorithm Insights

True or False: Emojis help boost visibility.

Sometimes true.
Emojis can break up text and improve readability, but overuse makes posts look unprofessional. Use them sparingly and only when they support your message.

True or False: Comments matter more than likes.

Absolutely true.
LinkedIn favors posts that spark conversation. A comment carries more weight than a like, especially when it leads to a thread of discussion. Ask open-ended questions and take time to reply to every commenter.
Source: Richard van der Blom, LinkedIn Algorithm Report

True or False: Editing your post right after publishing reduces reach.

True.
Making changes in the first hour can disrupt how the algorithm treats your post. If you spot a minor error, wait until the post gains some traction before making edits.
Source: Taplio / Shield Analytics

True or False: You can just post and move on.

False.
Engagement is a two-way street. Spend time before and after your post engaging with others in your network. Commenting on relevant posts boosts your visibility and signals that you're an active participant in your space.

True or False: Company pages are more effective than personal profiles.

False for most founders.
Company pages are great for credibility, but personal profiles consistently outperform when it comes to reach and engagement. If you're building thought leadership, your personal presence should be your primary focus.

True or False: Hashtags don’t matter anymore.

False, but moderation is key.
Use two to four relevant hashtags to help categorize your content. Be specific and strategic rather than broad or trendy.

True or False: The first line of your post is the most important.

True.
Your opening line determines whether someone clicks “see more.” A strong hook, whether it's a bold statement, question, or insight, draws readers in and encourages engagement.

True or False: Asking readers to save or share your post can improve reach.

True.
Saves are a powerful signal to LinkedIn’s algorithm. Encourage readers to bookmark your post or share it with someone who would benefit. These subtle prompts often extend the post's reach and lifespan.

Final Thought

You don’t need to game the algorithm. You just need to understand its general preferences, then focus on what actually drives results over time: delivering value with consistency and intention.

The truth is, LinkedIn’s rules will continue to evolve. What works today might shift tomorrow. But one thing doesn’t change, people engage with content that helps them, challenges them, or makes them feel seen. If you show up with something useful to say, ask real questions, and participate in the conversation, your reach will reflect that.

So write for the people you want to influence, not just for the platform that happens to distribute your message. The algorithm is a moving target. But clarity, insight, and generosity? That always lands.

If you're a B2B founder trying to grow your presence without spinning your wheels, I’d love to help. Get in touch and let’s build something that cuts through.