Watch: Cody on the CMO Winning Playbook Series

AI Isn’t Replacing Marketers. It’s Our Most Eager New Team Member.

I recently joined Ari Kryzek of Chykalophia on her CMO Winning Playbook video series to talk about one of the most impactful strategies I’m using right now in my own work and with clients at Grounded Growth Studio: treating AI like your marketing assistant.

Too often, teams either over-rely on AI without context, or avoid it completely out of overwhelm. But when you treat AI like a smart new intern—someone who’s eager to help, but needs training and direction—you unlock real productivity, better decision-making, and more creative space for the work only you can do.

In this conversation, we covered:

• How I use AI to support campaign forecasting and performance modeling

• The role of customer journey mapping in personalization tools like Salesforce Einstein

• My favorite use cases for scalable creative production (hello, Canva AI and Rocketium)

• How AI helps me balance high-level strategy with the day-to-day of running a business—and a family of six

• Why successful marketers won’t be the ones doing more, but the ones orchestrating more

The key takeaway?
AI isn’t a shortcut. It’s a force multiplier.

If you’re exploring how to integrate AI into your team’s workflow or your own solo practice, this episode will give you some practical inspiration and tactical takeaways.

Watch the full interview here.

Thanks again to Ari for the thoughtful conversation—and for creating a space where marketing leaders can share what’s actually working behind the scenes.