Forbes Communications Council: Marketing In The Age Of Digital Distraction

Attention is getting harder to earn—and even harder to keep.

That’s the focus of my latest Forbes feature, “Marketing in the Age of Digital Distraction: Five Strategies to Capture Attention,” where I joined other marketing leaders to share how brands can rise above the noise and build lasting engagement.

Here’s what I contributed:

Share proprietary data in a recurring thought leadership series.
When you deliver insights your audience can’t find anywhere else—and do it consistently—you build more than awareness. You create anticipation. Over time, that rhythm of relevance turns into trust, credibility, and a loyal audience that returns to see what you’ll uncover next.

Why this matters to me:
At Grounded Growth Studio, I help founders and growth leaders transform marketing from random acts of activity into systems that compound over time. Data plays a powerful role in that process. When you turn your own results, insights, or benchmarks into stories that teach, you stop chasing attention—and start earning it.

Because real engagement isn’t about louder content. It’s about meaningful, measurable connection.

This Forbes piece captures that balance beautifully, and I’m grateful to be part of the conversation alongside so many brilliant voices in marketing today.

The takeaway:
Attention is fleeting—but authority lasts. When you share insights that only you can offer, you move from competing for clicks to leading the conversation.