Fueling Growth: How a New Content Force Is Powering Grounded Growth Studio’s Next Chapter
Today marks a major milestone for Grounded Growth Studio, one that feels like the start of an exciting new era. I’m thrilled to announce the addition of a dedicated content force that will power the next chapter of our studio’s growth, creativity, and impact.
As Grounded Growth Studio continues to evolve, so does the kind of marketing we deliver. What began as a consultancy focused on strategy and structure has grown into a full creative ecosystem, one that pairs the precision of modern tools and frameworks with the irreplaceable creativity of human talent.
And that’s exactly what this new chapter is about: amplifying human creativity in an AI-accelerated world.
Why content still needs humans at the helm
I talk a lot about efficiency, about using AI and automation to work smarter, to scale faster, and to free up time for deep, strategic thinking. And it’s true: those tools have changed the game for how I run Grounded Growth Studio and support clients.
But there are parts of marketing that technology can’t replicate.
Great content requires more than the right keywords or data points. It needs intuition, empathy, and context — an understanding of tone, timing, and storytelling that only comes from people who live and breathe communication.
That’s why, even as I double down on automation and productivity, I knew it was time to bring in extraordinary creative partners — people who could elevate how we tell stories, design experiences, and connect brands to the audiences that matter most.
Enter Grounded Growth Studio’s new content powerhouse: Dennis and Haley.
Together, they form the heart of this evolution, a duo that blends storytelling, strategy, and design into something powerful, intentional, and deeply human.
Meet Dennis: The storyteller with strategy in his DNA
When I first met Dennis, I was struck by his wit, warmth, and ability to turn a simple conversation into something that made me think differently. It didn’t take long to realize he wasn’t just a strong writer — he’s the kind of storyteller who helps brands find their voice, sharpen their message, and actually get people to care.
For growing companies that need content to cut through the noise, Dennis brings the perfect balance of creativity and strategy. With a background spanning psychology, journalism, and marketing, he knows how to uncover what makes an audience tick and how to translate that into stories that drive awareness, trust, and demand.
His writing has reached over 250,000 readers through outlets like USA Today, Collider, and Prediction News, and he’s led marketing strategy across industries from AI to entertainment. That mix of analytical thinking and creative instinct means he can step into any business, grasp its value fast, and tell its story with precision and authenticity.
Whether he’s ghostwriting for executives, shaping thought leadership, or refining a company’s content strategy, Dennis brings depth, clarity, and imagination to every project. He doesn’t just produce content, he builds narrative systems that help companies scale their message and strengthen their brand over time.
Beyond his craft, Dennis brings a global curiosity shaped by three years of travel across four continents and more than 20 countries. That perspective gives him a rare ability to spot patterns, understand people, and weave meaning into every story he tells.
(Also, fun fact, he doesn’t drink coffee. I know. I’m still recovering from the shock. But he’ll happily join you for a tea.)
Meet Haley: The creative mind who makes brands shine
When I first worked with Haley in a previous role, I was struck by her creativity, professionalism, and the ease she brought to collaboration. She was the kind of designer who made complex projects feel effortless — thoughtful, fast, and always on the mark. So when she later reached out about joining Grounded Growth Studio, it felt like the perfect full-circle moment.
Haley brings a vibrant background in marketing and advertising, and her work goes far beyond aesthetics. She designs for clarity and conversion, crafting visuals that elevate messaging, strengthen brand presence, and inspire meaningful engagement. From social media and email to full-scale brand development, Haley helps brands look and perform their best.
For growing companies, her creative instincts make Grounded Growth Studio a stronger, more complete partner. She bridges art and strategy seamlessly, ensuring every design choice supports a bigger story and measurable impact. Whether she’s building visual systems, refining campaigns, or bringing a brand to life through illustration, her work consistently drives both recognition and results.
What truly sets Haley apart is her cheerful, collaborative nature. She listens closely, iterates quickly, and brings a positivity that makes the creative process feel effortless. Clients love working with her because she makes it easy, and because the outcome always exceeds expectations.
Outside of work, Haley is a dog mom to three big pups, a loyal reader of BookTok favorites, and a believer that strong coffee fuels even stronger ideas — a perfect match for Dennis, who proudly stands on Team Tea.
What this means for Grounded Growth Studio
Bringing on Dennis and Haley isn’t just about scaling production, it’s about strengthening the creative core of Grounded Growth Studio.
For the founders and teams I already work with and those considering partnering with me, nothing about our model changes. The same fractional CMO structure, customized retainers, and transparent process you’ve come to expect all remain exactly the same.
What does change is the quality and speed at which we can deliver creative work. With a powerhouse content team now in place, we can move faster, think bigger, and execute with even greater precision without losing the strategic depth that defines how we work.
Until now, GGS has been built for speed, strategy, and efficiency, leveraging modern frameworks and AI to help clients create measurable marketing momentum. With this expanded team, we can now elevate every engagement, pairing data-driven strategy with storytelling that resonates and design that connects.
Here’s what that means for our clients:
Smarter, more cohesive content. Strategy, writing, and design now work together from the start — for messaging that’s clear, creative, and consistent.
New creative expertise. With specialized talent in writing and design, we can now deliver everything from thought leadership to full campaign assets in-house.
More scalable content creation. With dedicated creative talent and smart systems, we can produce more high-quality content — efficiently and sustainably.
This evolution allows me to stay focused on guiding growth strategy while Dennis and Haley bring that vision to life through exceptional creative execution. It’s the best of both worlds — structure and soul, efficiency and artistry — all grounded in results.
Let’s Build What’s Next, Together
As Grounded Growth Studio grows, so do the opportunities for our clients. With Dennis and Haley on board, we’re producing smarter, faster, and more inspired content, all grounded in strategy and built to drive results.
If you’re a founder or growth-stage leader ready to bring more clarity, creativity, and momentum to your marketing, I’d love to connect. Schedule a discovery call to see how we can help your brand grow with purpose and a little extra creative firepower.
