The Growth Circle: A Movement to Fix Marketing Leadership
Everywhere I look, I see brilliant marketers caught in the same cycle: handed impossible expectations, tasked with owning revenue without authority, or burning out in roles designed to fail. These aren’t issues of talent — they’re structural problems in how our industry values marketing leadership.
That’s why I created the Growth Circle. When I first introduced it the idea was simple: a space where founders and marketers could share honest stories and learn from each other. That starting point still matters, but over the past months, the idea has evolved into something bigger, more focused, and more powerful.
This fall, the Growth Circle will launch as a peer-led movement to fix what’s broken in marketing leadership.
Why the Shift?
Marketing leadership is at a turning point. Too many brilliant marketers are being asked to lead without the budget, authority, or support to succeed. These aren’t failures of talent, they’re failures of structure and culture.
I’ve seen it firsthand, and I’ve heard it over and over from peers. That’s why the Growth Circle’s mission is clear: to empower marketing leaders to succeed and to drive cultural change in how companies value marketing.
What to Expect
At the core of the Growth Circle is the Marketing Commitment Score™ — the first structured way to measure a company’s readiness to work effectively with marketing. Marketers will be able to anonymously contribute reviews, and those inputs will roll up into aggregated Scorecards that highlight benchmarks, industry patterns, and opportunities for reform.
But it’s more than just data. The Growth Circle is built on four pillars:
Integrity: Honest, constructive feedback is the foundation of change.
Transparency: Clear criteria and anonymized reviews ensure fairness.
Community: We are stronger together than alone.
Progress: Low scores aren’t punishments — they’re opportunities for reset and reform.
Coming This Fall
Quarterly Scorecards & Leaderboards: A new way to see how companies measure up.
Community Access: A vetted Slack space where marketers can connect, share, and support one another.
Reform Pathways: Companies with low scores will be invited into certification workshops to reset expectations, align leadership, and demonstrate progress.
Pro Membership: For marketers who want deeper insights, benchmarking, exports, and access to an inner circle of peers.
Why It Matters
This isn’t about calling companies out. It’s about turning accountability into alignment — helping founders build credibility, giving investors a clearer picture of company health, and empowering marketers to thrive instead of burn out.
The Growth Circle started as a conversation. This fall, it becomes a movement.
To be first to hear when the Growth Circle launches, sign up to receive my eNewsletter in the footer of the site.
